Being a business owner in the field of Web Design, I often get asked the question “How do I get more people to visit my website?” and I promise you that there is a solution to this that can be approached in a multitude of ways.
It is my responsibility to provide the most reliable information to those seeking the answer to this timeless question. During this incredible journey of being an entrepreneur, I’m countlessly being presented with the opportunity to learn as well as teach. Today, I’ll be teaching you a few different approaches to driving more traffic to your website.
1) Treat your website how your treat your business
Treat your website how you treat your business. It’s one thing to have a website and neglect it, and another to use it to your advantage! When going to networking events, don’t be afraid to tell people about your website. If they’re in a time crunch, let them know about your latest posts or that they can learn more about the services that your business offers through your website, and by crafting engaging content, they may find more things of interest or find solutions to problems they are currently experiencing.
I’m a huge advocate of solving problems, if you’re not solving a problem for someone; you’re either wasting their time, their money or even both. When you solve someone’s problems, they value your services, they appreciate your work, why not play on that! For instance, a family is having troubled times connecting with their teenager. Some of the services that you provide are family counseling and one-on-one counseling. You could write a case study of a family you have helped in a particular situation, give small tips or methods that the family can use to reach out and support one another, give examples of warning signs or examples of good encouragement verses great encouragement and how they could use them in different situations. Then write a short call-to-action about getting more information or contacting you to schedule a session! This is an incredible way to engage your visitors by teaching them and then offering them a way to contact you.
Along with this tip, I’m also going to recommend that use social media to your advantage. Update your followers on Twitter and Facebook, update your connections on LinkedIn, If you use YouTube as a marketing tool, record a video going over your blog post, type the talking points in the description and add a link to your blog that goes more in-depth, if you send out newsletters add a section about your latest blog post from your website. This way, you’re still informing your readers about what’s going on with your business.
2) Harness Google Local Search
Google follows a set of rules and guidelines to rank your website (SEO). They’ve recently added a new one that harnesses local content. If you own a bakery, restaurant or any type of business where you have local competition, don’t forget to add local keywords, for this post, mine might be Niagara web design, content strategy, Social Media Integration, etc. If it fits your industry don’t be afraid to remind your users where they’re going to make their next purchase!
3) Link to previous posts
Don’t forget about going through old content (blogs) and updating links, or link to older content you may have covered in the past. If people connect with your writing style, it’s going to be hard for them to pull away from your content. Have you ever had to decide between the last adrenaline pumping chapter of a great book and a good night’s rest? Do you remember which you chose? Reading blog posts can have the same effect, and I can attest to this. I’m obsessed with reading articles from The Urban Daddy and our friend Larry Chartier from (CMSIntelligence).
RELATED ARTICLE: Top 5 tips to engaging your users
They provide truly sensational writing styles by captivating my attention through either walking me through an experience or teaching me something valuable. There I go again with providing solutions.
I swear it’s like it’s a proven method or something, try it sometime, see how much more engagement on your website you’ll receive.
With this in mind, there are a few methods you could try. You could try just linking the keywords in the article, providing links to the related articles or resources in the bottom of the article, or my favorite, do both. Call it a recap section and list the articles you posted. You’re viewers may have forgotten to click the link previously, but here’s another way to grab their attention without annoying them it’s just a subtle reminder.
4) Use your Strategic Alliances
If you’re a business owner and had the privilege of creating a business plan and following it, (depending on what year it was) you may have filled out a section called “strategic alliances”. These are businesses in your either industry or a close one-off where you’ve agreed to help one another out.
"A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between mergers and acquisitions and organic growth." – Google
Use your Strategic Alliances to help you beef up your blog posts. They can guest post on your website as a leading expert in the industry which can add a great mix of content to drive more traffic to your website as well as help them out by putting their name on different places on the web! Make sure to try and connect with or create a few different strategic alliances to mix up your content every once in a while.
PRO TIP #1: Try and keep your posts consistent. I’m notorious for posting at very erratic times. At the moment, I’m awake and writing this at 4:17 de. (Hungarian for before noon). And I’m not saying post every day at 2:00 PM but if you’re going to post 1 blog every month, stick to it, sometime people can expect a new post and when greeted with the same content lose interest. I’m not here to scare you away from blogging, but to inform you about some of the potential areas where you may run into some issues.
PRO TIP #2: Writing great content won’t happen within a few hours don’t expect it to. Most times, great content takes about a week, from all the drafts to re-aligning objectives. Don’t haste to publish a new article because you’re tired of writing it. You should publish an article when you’re tired of reading it so many times, know it inside out, and know exactly what problems you’re solving.
5) Have a responsive website
Make sure your website is responsive. I know this may sound quite redundant by now but my philosophy is if it’s not responsive, it doesn’t work. Websites now days should be able to be easily navigated with the touch of your thumb, without the need for zooming and horizontal scrolling. If you’re having trouble finding a web designer that creates responsive website, contact us, we can’t wait to create the best possible solution for your business with a design that accurately reflects your business and a content management system that is both powerful and is so easy that even your mother could use.
Generating traffic may sound like a difficult and tedious task but with the right tools, your business can succeed online. Some key points to remember are:
- Tell people about your website
- Solve problems
- Tap into your local market
- Create and connect with Strategic Alliances and grow together
- Keep your posts consistent
- SOLVE PROBLEMS
- Make sure your website is responsive
Did we miss something? If so, let us know in the comments how you drive traffic to your website and how is it working for you?