In this article, we’re going to discuss what makes a great call-to-action.
If you’re experiencing lower than average conversion rates this article will provide the tools necessary to understand why you are having this issue, and on the other hand, if you’re experiencing higher conversion rates, you’ll also be able to find out why. Most importantly, you'll learn how to keep ‘em comin’!
First off, what is a call-to-action and do I need them?
A call-to-action on a website is a statement that offers a value proposition of some sort. If your in the business of solving problems or creating solutions, your already one step ahead of the game. A call to action is a message that is directed to your primary target market offering a solution (or a service available) to a problem they may be currently facing.
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CMSIntelligence’s call-to-action is to contact them by clicking a button (the bolded text). Their value proposition is your business being found online and generating more leads through your website.
These calls-to-action should be written with your user in mind solving a problem that they have. For CMSIntelligence, their users would be: businesses with websites that are either not being found on Google or with leads not being converted into paying customers.
How to create a great call-to-action
Creating a great call-to-action can be tricky, but doesn’t have to be overly difficult.
Take a look at the services that your business provides or the solutions you create. If you’re a fitness studio looking to offer a new program to teens, consider wording it so your users know how easy it is to sign up. Ensure that you are using industry appropriate language "A place where teens can have fun, meet new people and reach their goals with staff support."
For an insurance brokerage, your users could be given a call-to-action to receive a no-obligation free estimate with a few clicks of a button and with a fast turn around time.
A roofing company, for example , could give information about reliability of your product and for added credibility link to testimonials from your previous clients.
The gist of it
What I’m trying to say is your call-to-action should create a lead through 'calling' to your users that want to learn more about your business, services or products. Thus, it ends up completing that 'action'.
If you’re having troubles creating an attractive call-to-action, we’re here to help. By offering strategic website consulting we do exactly that and by crafting goals we’ll generate an amazing call-to-action that leaves users wanting more and calling you.
Contact us today for more information on our Strategic Website Consulting... See what we did there? ;)